[digital ethics] Only 17% Of Consumers Believe Personalized Ads Are Ethical, Survey Says




“A massive majority of consumers believe that using their data to personalize ads is unethical. And a further 59% believe that personalization to create tailored newsfeeds -- precisely what Facebook, Twitter, and other social applications do every day -- is unethical.

At least, that's what they say on surveys.”

Only 17% Of Consumers Believe Personalized Ads Are Ethical, Survey Says
https://www.forbes.com/sites/johnkoetsier/2019/02/09/83-of-consumers-believe-personalized-ads-are-morally-wrong-survey-says