The future of humanity depends on design ethics, says Tim Wu

“To be clear, these false loops are an explicit business strategy. The more you can convince someone that they need to keep checking your site, the more time they’ll spend on your platform–and the more ads they’ll see. It’s the same philosophy that underpins incessant notifications and the infinite scroll you find on many media sites (including our own). “If you were to obey Facebook’s mandate–hey, this friend commented on this, you should comment back, oh, you need to like this–you’d spend 24 hours there and still you’d never close the loops,” Wu says.”

The future of humanity depends on design ethics, says Tim Wu
https://www.fastcompany.com/90239599/the-future-of-humanity-depends-on-design-ethics-says-tim-wu
via Instapaper