Why Data Needs Humans as Much as Humans Need Data

“The thing that will separate the great agencies and great work from the merely informed and statistically correct is not the quantity of the data, but the quality of the people sifting through, interpreting and applying it—the people who can turn cold, hard facts into insights, ideas and emotions; the people who know how to truly connect with others.”

Why Data Needs Humans as Much as Humans Need Data
https://www.adweek.com/brand-marketing/why-data-needs-humans-as-much-as-humans-need-data/
via Instapaper