Why liberal arts and the humanities are as important as engineering - Vivek Wadhwa

“Steve Jobs touted the importance of liberal arts and humanities at the unveiling of the iPad 2: “It’s in Apple’s DNA that technology alone is not enough — it’s technology married with liberal arts, married with the humanities, that yields us the result that makes our heart sing, and nowhere is that more true than in these post-PC devices.” With this focus, he built the most valuable company in the world and set new standards for the technology industry.

Logitech CEO Bracken Darrell, who majored in English, also emphasized this. I recently asked him how he turned his company around and caused its stock price to increase by an astonishing 450 percent over five years. He said that it was through relentlessly focusing on design in every product the company built; that engineering is important but what makes a technology product most successful is its design.

The key to good design is a combination of empathy and knowledge of the arts and humanities. Musicians and artists inherently have the greatest sense of creativity. You can teach artists how to use software and graphics tools; turning engineers into artists is hard.”

Why liberal arts and the humanities are as important as engineering - Vivek Wadhwa
http://wadhwa.com/2018/06/12/liberal-arts-humanities-important-engineering/
via Instapaper